Throughout the history of literature, film, and television, the portrayal of witches has undergone a remarkable transformation. Once depicted as ugly and wicked beings, witches have now emerged as powerful symbols of female empowerment and the awakening of female consciousness. Let Isopia introduce you to the evolution of the witch images and the feminine power inherent.


In the past, witches were often portrayed as haggard, old women with crooked noses and malicious intentions. They are wearing black pointed hats, with green wrinkled skin, riding a broom flying around on a terrifying night. The image is related to the origin and history of witches. The figure of a witch began to spread widely and can be traced back to the persecution of witches in history in the 17th century of Salem or in early modern Europe. When epidemics spread and harvests are poor, people are eager to find somewhere to lay the blame. Women were considered weaker than men and were susceptible to the influence of the devil. And women are often seen as scapegoats, therefore, witches were often the victims of this.



These stereotypes perpetuated negative associations with femininity and contributed to the marginalization of women's power. However, in recent years, literature, film, and television have embraced a more nuanced and empowering representation of witches. They are no longer confined to outdated clichés but instead embody a diverse range of characters who challenge societal norms and redefine what it means to be a powerful woman.


Witchcraft in literature, film, and television has evolved into a powerful metaphor for the journey of self-discovery, empowerment, and the reclamation of female agency. Just like the famous movie in recent years, 'The VVitch: A New-England Folktale (2015)', which is starred by Anya Taylor-Joy. The protagonist, this eldest daughter, fears being abandoned by her parents and sacrifices herself for a stable winter, but she ultimately ended up being sold at a low price, falsely accused by her siblings, and questioned by her parents. In the end, she not only killed her mother, but also her suppressed self. So her fear was personified as a witch.


The witch: “Evil takes many forms.”


This kind of witch figure represents the exploration of suppressed desires, the rejection of societal expectations, and the awakening of a deeper understanding of one's own power. Isopia, with its philosophy of celebrating women's power, aligns perfectly with this metaphor. Just as a witch's spells and rituals enhance her abilities, our eyelashes enhance a woman's natural beauty, allowing her to embrace her inner magic and radiate confidence.


These modern witches inspire women to reclaim their voices, embrace their individuality, and celebrate their innate power. In recent years women have thought of reclaiming the figure of the witch in 1968, a feminist group called Women’s International Terrorist Conspiracy from Hell formed in the US to fight for women’s liberty and at women’s marches. Their typical slogan is “We are the granddaughters of the witches you weren’t able to burn”, showcasing the changes and empowerment in the image of witches in the hearts of modern women. Just as a flutter of Isopia lashes can enhance a woman's natural beauty, these empowered cultural symbols of witch amplify the beauty and strength that lie within every woman.


At Isopia, we firmly believe in promoting and celebrating the power of women. Join us as we explore the captivating journey of witch images, from their negative stereotypes to becoming inspiring icons of strength and resilience.

October 27, 2023 — XMRosemary

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